In a crowded segment filled with smart, affordable, and stylish small SUVs, two names have risen to the top for 2025: the Mazda CX‑30 and the Kia Seltos. Both vehicles bring serious value to the table, offering AWD capability, impressive fuel efficiency, and advanced tech. But when it comes to premium feel — both inside and out — one of these subcompact SUVs clearly sets itself apart.
So which one delivers a more refined driving experience for shoppers in California and beyond? Let’s dive into the details.
Exterior Design: Bold vs. Sophisticated
Mazda CX‑30 continues Mazda’s KODO design language with clean, flowing lines, a wide stance, and minimalistic touches. Its upscale look is closer to a luxury SUV than a budget commuter.
Kia Seltos, by contrast, leans into a rugged urban design with sharp body creases, angular accents, and aggressive lighting. It looks more playful and youthful, but arguably less refined.
Verdict:
If you prefer elegant, upscale styling, the CX‑30 feels more premium. The Seltos will appeal to those who like bold and modern aesthetics.
Interior Quality: Mazda Wins on Fit and Finish
| Category | Mazda CX‑30 | Kia Seltos |
|---|---|---|
| Upholstery | Available leather, soft-touch | Softer materials only on top trims |
| Infotainment | 10.25” display (standard) | 10.25” available on upper trims |
| Sound System | 12-speaker Bose (Premium+) | 8-speaker Bose (available) |
| Ambient Lighting | Yes (select trims) | Yes (X-Line and SX trims) |
| Display Integration | Rotary controller | Touchscreen-only |
Mazda’s interior philosophy focuses on minimalism, symmetry, and upscale materials — even in the base trims. The layout feels more like a luxury sedan than a subcompact crossover. Kia has made significant strides with the Seltos interior, but some areas still use harder plastics and busy design elements.
Verdict:
Mazda CX‑30 takes this category with ease. Everything from the steering wheel stitching to the placement of the infotainment screen feels curated and premium.
Performance and Handling
| Engine Options | Mazda CX‑30 | Kia Seltos |
|---|---|---|
| Standard Engine | 2.5L I4 – 191 hp | 2.0L I4 – 147 hp |
| Optional Turbo | 2.5L Turbo I4 – 250 hp (Premium+) | 1.6L Turbo I4 – 195 hp (SX) |
| Transmission | 6-speed automatic | CVT / 8-speed automatic (turbo) |
| Drivetrain | AWD standard | FWD standard, AWD optional |
Mazda leans heavily into its driving DNA. The CX‑30 delivers responsive steering, composed handling, and linear power delivery — especially in the turbo trims. Kia’s Seltos is solid and capable, but the steering is lighter and CVT response isn’t as refined.
Verdict:
Drivers who care about dynamics, road feel, and acceleration will prefer the CX‑30, especially in its turbocharged form.
Technology and Infotainment
Both models are tech-savvy, offering Apple CarPlay, Android Auto, and a wide range of driver assistance features.
| Feature | Mazda CX‑30 | Kia Seltos |
|---|---|---|
| Wireless Apple CarPlay | Standard | Standard |
| Driver Attention Alert | Standard | Standard |
| Head-Up Display | Available | Not available |
| Adaptive Cruise w/ Stop & Go | Available (Turbo trims) | Standard on EX Premium / SX |
| Surround View Monitor | Available | Available |
Verdict:
While both vehicles are strong in the tech category, Mazda’s execution feels more premium, particularly with features like the Active Driving Display and high-quality Bose audio system.
Cargo and Space
| Cargo Volume (Behind Seats) | CX‑30: ~20.2 cu ft | Seltos: ~26.6 cu ft |
| Max Cargo Volume | CX‑30: ~45.2 cu ft | Seltos: ~62.8 cu ft |
Verdict:
If cargo space is a top priority, the Kia Seltos offers more room — especially with rear seats folded. Families and weekend haulers will appreciate the flexibility.
Fuel Efficiency (Gas Models)
| Model | City / Hwy / Combined MPG |
|---|---|
| CX‑30 2.5L NA | 26 / 33 / 29 |
| CX‑30 2.5L Turbo | 22 / 30 / 25 |
| Seltos 2.0L | 28 / 34 / 31 |
| Seltos 1.6L Turbo AWD | 25 / 27 / 26 |
Verdict:
The Seltos holds a slight edge in standard fuel economy, but the CX‑30 Turbo’s fuel figures remain competitive considering its power advantage.
Price and Value
| Model | Starting MSRP (USD) |
|---|---|
| Mazda CX‑30 | ~$25,700 |
| Kia Seltos | ~$24,500 |
Both models are well-priced for the segment. Mazda’s standard AWD gives it more value upfront, while Kia allows for lower-cost front-wheel drive options.
Final Verdict: Which SUV Feels More Premium?
| Category | Winner |
|---|---|
| Interior Design | CX‑30 |
| Ride Comfort | CX‑30 |
| Handling | CX‑30 |
| Cargo Space | Seltos |
| Fuel Efficiency | Seltos |
| Tech Features | Tie |
| Powertrain Options | CX‑30 |
Conclusion
If you’re looking for a fun-to-drive SUV with a refined interior and standard AWD, the 2025 Mazda CX‑30 easily earns its premium badge. The Kia Seltos remains a practical and well-equipped contender, but it can’t quite match Mazda’s level of craftsmanship, handling, or design sophistication.
Visit Marin Mazda to Test Drive the 2025 Mazda CX‑30
Explore the full lineup, compare trims, and experience the premium difference for yourself.
Marin Mazda
807 Francisco Blvd E, San Rafael, CA 94901
Call: (415) 454‑7000
Browse Inventory: www.marinmazda.net
Drive the difference. Drive Mazda.
